Our Story

Our Story

The Middle East and Africa Value Added Distributor

PINCA was born out of the Founder’s frustration with the inability to find the right playmat for her newborn baby. With the success of its very first brand partnership, Dwinguler Kids Playmats, PINCA has since been on a journey of focused and steady growth and has distributed over 50+ brands since its inception.

Our Philosophy

Our Vision

Our vision is to be the leading distributor of toys and children’s brands as well as the category leader of play cosmetics in the MENA region.

Our Values & Ethos

Customer Service Excellence 

Innovation  

Passion 

Humility  

Transparency 

Honesty

Our Mission

Our mission is to contribute to a child’s discovery of their true self and development of their full potential. A lot happens at Playtime.

Our vision is to be the leading distributor of toys and children’s brands as well as the category leader of play cosmetics in the MENA region.

Customer Service Excellence 

Innovation  

Passion 

Humility  

Transparency 

Honesty

Our mission is to contribute to a child’s discovery of their true self and development of their full potential. A lot happens at Playtime.

Our Reach

Here is why you can rely on PINCA to be your #1 partner:

Brands Represented

50+

SKUs Sold

2000+

Regions Covered

10+

Customers

150+

Stores Covered

400+

Our Story

The Middle-East's Value-Added Toy Distributor

PINCA Play on Purpose

Founded in 2013, PINCA is a fast-growing distribution company located in Dubai and covering the GCC region via our regional logistics hubs and channel partners. PINCA was born out of the Founder’s frustration with the inability to find the right playmat for her newborn baby. With the success of its very first brand partnership, Dwinguler Kids Playmats, PINCA has since been on a journey of focused and steady growth and has distributed over 20 brands since its inception.

Our Goals

Our Vision

Our vision is to be the leading toy distributor in the MENA region thanks to our differentiated approach, long-lasting partnerships, positive social impact and most importantly, to how we make children feel about themselves.

Our Values & Ethos

We stand for Customer Service Excellence, Innovation and Passion.

Our Mission

Our mission is to contribute to a child’s discovery of their true self and development of their full potential.

PINCA: The Middle-East’s (or The GCC’s) Value-Added Toy Distributor

PINCA Play on Purpose

Our Story

Founded in 2013, PINCA is a fast-growing distribution company located in Dubai and covering the GCC region via our regional logistics hubs and channel partners.

 

PINCA was born out of the Founder’s frustration with the inability to find the right playmat for her newborn baby. With the success of its very first brand partnership, Dwinguler Kids Playmats, PINCA has since been on a journey of focused and steady growth and has distributed over 20 brands since its inception.

Our Vision

Our vision is to be the leading toy distributor in the MENA region thanks to our differentiated approach, long-lasting partnerships, positive social impact and most importantly, to how we make children feel about themselves.

Our Values & Ethos

We stand for Customer Service Excellence, Innovation and Passion.

Our Vision

Our vision is to be the leading toy distributor in the MENA region thanks to our differentiated approach, long-lasting partnerships, positive social impact and most importantly, to how we make children feel about themselves.

Let’s work together

Let us know what you’re looking for in an agency. We’ll take a look and see if this could be the start of something beautiful.

Contact Us