About us

Since 2011, Pinca has developed its expertise in toys, play cosmetics & children’s products, becoming a leading partner for world class brands across retail, wholesale and online channels in the Middle East and Africa.

Our success is attributed to our long-lasting partnerships, our loyal and dedicated team, and our purposeful, adaptable and innovative thinking. From sourcing to delivering to our customers, our team of professionals ensure we have an efficient and effective supply chain. We are also committed to providing safe toys for kids and therefore, we have an in-house testing compliance team to ensure all toys have all necessary testing and certifications required to be deemed safe for children.

cosmetic_girl

Play Cosmetics for Girls

toys

Collectibles & Surprise Toys

supplies

Stationery & Supplies

About us

Welcome to PINCA

Since 2013, Pinca has developed its expertise in toys and become a leading partner for top brands and toy retailers in the Middle East and North Africa. Our success is attributed to our long-lasting partnerships, our loyal and dedicated team, and our purposeful, adaptable and innovative thinking. Despite experience with all toy categories, from baby products to pre-teen, we have over the years honed our expertise in 3 main niches:
Case Studies

Blume

2019 Award Winning Collectible Doll line.
PINCA created an engaging event called the World of Blume at a highly distinguished venue in Dubai for little girls to get introduced to the magic of Blume Dolls. With the support of our PR Agency, we gathered influencers and end-users to experience the most anticipated novelty in the toy world: doll surprises growing from a flowerpot.

Lamaze

Developmental Infant Toys.
Created in conjunction with child development experts, Lamaze toys inspire healthy play and learning. They have been a favorite of parents, babies and experts for more than two decades in Europe and US. PINCA was entrusted with the task to relaunch the Lamaze brand in UAE.

Pokemon

Pokemon Throw n’ Pop Poké Ball Challenge.
PINCA created an event activation at our top branches in Toys R’ Us, Hamleys & Toys Store, to get children and parents engaged with Pokémon Throw n’ Pop Poké Ball, where children had three chances to reach a high enough score to win a Pokémon prize.

Testimonials

What our happy clients say

John Honeck
SVP Global Sales
Townley, Inc.

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Pinca is an excellent partner for the Middle East, they know the market and the customers very well and work collaboratively to build our mutual businesses while providing superior service to the retailers. They provide excellent guidance with the local requirements which makes it a much smoother process overall.

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Dave Williams
International Sales Director
Make It Real LLC

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We started to work with Pinca 1 year ago and business has gone from strength to strength. The best thing of all is, it’s a pleasure doing business with a focused and organised company who sets reasonable goals and always come up with more. Truly looking forward to growing our business.

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Veronica
International Sales Manager
Hot focus

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Pinca team goes above and beyond to find the best value and quality of products that best suit their customers, guaranteeing them 100% sales through.  We are very happy with our partnership because we receive feedback and ideas for innovation which is a key in our product development.

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Ehsan
Founder
Toy Toy

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Pinca is a well-organized supplier who listens carefully to our requirement and provide exceptional service to us. They are a good and humble team with a strength of specializing in their category and a strong focus on selection of product. So many reasons for us to always work with PINCA.

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Mohammed Asim
Sales Manager
Eiziqa

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Pinca is one of the best business partners we are currently dealing with and providing an excellent customer service. Their work ethics and professionalism is exceptional. Their product collection shows that they know what they are doing. Most importantly, their response time is too quick.

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Hassan Tamimi
Owner
The Little Things

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Pinca is a reliable company, who has been our partner for years and our collaboration is as steadfast as ever. The Customer Service we receive is constantly thorough, timely and professional. With its vast selection of brands, Pinca makes sure that the products are up to the best standards.

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Sameer Kidwai
Buyer
ToysRus

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“Great Team to work with, very professional, available 24×7, helpful and cooperative.”

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Rajiv Bhaskar
Sales & Operations Director
Toycity

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Our journey with Pinca started from the inceptions of Toycity and its now 5 plus years. It has been a remarkable journey to work with professional and amazing team of Pinca. Their focused product approach is what makes them stand out and ensure leadership position in the segment.

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Kathy Parkins
Commercial Director
Early Learning Centre

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Pinca always respond in a timely manner to any issues and are always very supportive, as a result this contributes to a great working relationship. Pinca’s Range of products surpasses ELC’s highest safety standards criteria and we are seeing year on year growth.  ELC says keep up the great work.

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Jennie Mendoza
Senior Buyer
Kiddyzone

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Pinca is one of the best business partners we are currently dealing with. They are a highly professional and polite team who offer excellent customer service. The team are prompt with their deliveries with no discrepancies upon receiving of their stock. Our customers at Kiddyzone love Pinca products.

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Our Presence

We are your gateway to the Middle East and Africa Region. We operate out of two head offices; one in Dubai servicing the Middle East market and the second is in Lagos, Nigeria, servicing the Africa market. We have a full distribution set-up with warehouse and logistics facilities in both countries and we have established strong strategic partners in certain countries to ensure smooth customs clearance of goods.

What we offer

Our Brands

Want to be a part?

Partner with Us

Pinca fulfills all the criteria to be your preferred distribution partner; 10 years on the ground experience, exceptional sales and marketing capabilities, good understanding of the Toy market, strong relationships with vendors and customers, sound financial stability, easy communication and detailed feedback from the market. We work with our partners to maximize sales by becoming an extension of every company we partner with.

Testimonials

What our clients say

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Case Studies

Our Work

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