Pinca In-house Design & Events team conceptualized and executed the Pokemon Throw n’ Pop Pokeball challenge. The challenge encompassed having registration of kids who showed interest in participating in the competition, organizing the competition in such a way to be able to choose 3 winners and finally presentation of prizes to these winners. This challenge was carried out in Dubai and Abu Dhabi, at top partner stores, over the weekend, 4 hours every evening with a new challenge starting every hour.