Pinca’s niche marketing strategy for Lamaze toys was very well received by Pregnant Mothers and New mums. Our strategy was to collaborate with brands, practitioners and event organizers to bring Lamaze into the hands of the right target consumer.
We arranged to have Lamaze products placed in a then popular subscription box called Mama’s box targeting pregnant women. We also partnered with Mediclinic to offer Lamaze toys in their diaper bags given to new mothers in the hospital.
We collaborated with a leading clinic, Health Bay Clinic, for product placement at their weekly Mommy & Me events dedicated to teaching new moms about the different benefits of play and how to care for their babies.
We conceptualized an ‘Ask the Expert’ event after discovering there was a trained person from Lamaze USA living in U.A.E. We partnered with The Toy Store, Mall of the Emirates for this event. The Lamaze expert came to teach about Parenting with Confidence and also to take questions from a local audience. We also offered goodie bags to all attendees.