It is natural for little girls to enjoy playing with makeup as they look up to their mothers lovingly wanting to be just like them. At Pinca, we believe makeup is a form of art and we want to inspire girls to be creative and express themselves. Playing with makeup is very much part of a child’s self-discovery process and we want to be an integral part of this phase in her life by providing her safe, high quality cosmetics to play with. At Pinca, we take great pride in being the leader in the play cosmetics category through our dedicated “play pretty" spaces.