Zimpli kids is a multi-sensory and messy play product range for toddlers and young kids, manufactured in the UK. Previously distributed by a competitor company in the region, Pinca relaunched Zimpli Kids through eye-catching retail branding across all major stores. Due to Pinca’s strong on the ground execution coupled with influencer marketing and experiential events for families to feel the amazing textures, colours and scents of the products, we were able to successfully penetrate this brand in the GCC region.